Open Access

Table 1

Description of variables.

Description des variables.

Variables Descriptions
Dependent variables Total sales revenue Product i’s cumulative sales revenue (US$)
Number of orders Cumulative number of orders for product i
Independent variable Presence of GIs Dummy variable indicating if product i and its geographical origin are registered as GIs in Korea (coded as 1 if product i has registered GIs; 0 if not)
Control variables Customer rating Average customer rating
Number of customer reviews Cumulative number of customer reviews in logarithmic form
Product unit price Price of product per unit (US$)
Number of certifications Number of certifications provided by an independent third party (e.g., Organic)

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