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Table 4

Results of linear regression for hypothesis 2.

Résultats de la régression linéaire pour l’hypothèse 2.

Variables B S.E. Stand.B. t p
−277.16 346.93 −0.799 0.425
Independent variable Presence of GIs 141.86 64.16 0.059 2.211 < 0.05
Control variables Customer rating −3.91 3.82 −0.028 −1.023 0.306
Number of customer reviews (log) 543.24 30.72 0.491 17.682 < 0.001
Product unit price −3.62 1.99 −0.049 −1.818 0.069
Number of certifications 184.91 63.31 0078 2.921 < 0.01
Adjusted R2 = 0.267

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