Open Access
Article de recherche / Research Article

Table 1

Strengths, weaknesses, opportunities and threats of the Chinese wine industry.

Source: own elaboration.

Points forts, faiblesses, opportunités et menaces de l'industrie viticole chinoise.

Strengths Weaknesses Opportunities Threats
S1. Broad territory for vineyards. W1. Lack of experience, technology, infrastructure, and professional talents. O1. Large population size and huge market demand. T1. Competition from foreign wines (such as high technology, mature management system, zero tariff).
S2. High potential for wine grape planting and wine making due to diverse climate, geographical, environmental and ecological conditions. W2. Lack of wine culture and heritage. O2. Increasing economy (per-income) and improved living standard. T2. Competition from other alcohol drinks.
S3. Native varieties of wine grape in China. W3. Lack of a complete legal system of wine. O3. Government support (political, educational, technical, financial etc.). T3. Slowdown of the China’s economy.
S4. Current grape planting and wine making regions are widely distributed with diverse industrial structures and clusters; local wine industries have easier access to markets. W4. Low quality and yield, distinct standards, homogeneity of products. O4. Good image of wine such as the health benefits of wine and red is a “lucky” color in China. T4. Sale falls for the “anti-corruption”  campaign.
S5. Sufficient labor force in China especially in the rural area. W5. Wine is not the traditional alcohol drink in China. O5. Dining and gift giving custom of Chinese. T5. Mistrust of consumers towards the safety and quality of Chinese food products.
S6. Advantages of domestic wines such as the price advantage especially for the low-end consumers and the familiar image in local market. W6. Lack of some international well-known brands. O6. More interest on wine and wine culture; increasing wine knowledge of Chinese customers. T6. Negative effects of climate change.
  W7. Regional uneven development of wine industry. O7. Development of the wine related industries such as wine tourism, grape picking, wine tasting, exhibition. T7. Rising cost of raw material, labor force and management.
  W8. Non-oriented and irrational investment in wine industry. O8. E-commerce.  
  W9. Lack of highly developed wine clusters. O9. Positive effects of climate change.  

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