Strengths, weaknesses, opportunities and threats of the Chinese wine industry.
Source: own elaboration.
Points forts, faiblesses, opportunités et menaces de l'industrie viticole chinoise.
|S1. Broad territory for vineyards.||W1. Lack of experience, technology, infrastructure, and professional talents.||O1. Large population size and huge market demand.||T1. Competition from foreign wines (such as high technology, mature management system, zero tariff).|
|S2. High potential for wine grape planting and wine making due to diverse climate, geographical, environmental and ecological conditions.||W2. Lack of wine culture and heritage.||O2. Increasing economy (per-income) and improved living standard.||T2. Competition from other alcohol drinks.|
|S3. Native varieties of wine grape in China.||W3. Lack of a complete legal system of wine.||O3. Government support (political, educational, technical, financial etc.).||T3. Slowdown of the China’s economy.|
|S4. Current grape planting and wine making regions are widely distributed with diverse industrial structures and clusters; local wine industries have easier access to markets.||W4. Low quality and yield, distinct standards, homogeneity of products.||O4. Good image of wine such as the health benefits of wine and red is a “lucky” color in China.||T4. Sale falls for the “anti-corruption” campaign.|
|S5. Sufficient labor force in China especially in the rural area.||W5. Wine is not the traditional alcohol drink in China.||O5. Dining and gift giving custom of Chinese.||T5. Mistrust of consumers towards the safety and quality of Chinese food products.|
|S6. Advantages of domestic wines such as the price advantage especially for the low-end consumers and the familiar image in local market.||W6. Lack of some international well-known brands.||O6. More interest on wine and wine culture; increasing wine knowledge of Chinese customers.||T6. Negative effects of climate change.|
|W7. Regional uneven development of wine industry.||O7. Development of the wine related industries such as wine tourism, grape picking, wine tasting, exhibition.||T7. Rising cost of raw material, labor force and management.|
|W8. Non-oriented and irrational investment in wine industry.||O8. E-commerce.|
|W9. Lack of highly developed wine clusters.||O9. Positive effects of climate change.|
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