Open Access
Table 1
Strengths, weaknesses, opportunities and threats of the Chinese wine industry.
Source: own elaboration.
Points forts, faiblesses, opportunités et menaces de l'industrie viticole chinoise.
| Strengths | Weaknesses | Opportunities | Threats |
|---|---|---|---|
| S1. Broad territory for vineyards. | W1. Lack of experience, technology, infrastructure, and professional talents. | O1. Large population size and huge market demand. | T1. Competition from foreign wines (such as high technology, mature management system, zero tariff). |
| S2. High potential for wine grape planting and wine making due to diverse climate, geographical, environmental and ecological conditions. | W2. Lack of wine culture and heritage. | O2. Increasing economy (per-income) and improved living standard. | T2. Competition from other alcohol drinks. |
| S3. Native varieties of wine grape in China. | W3. Lack of a complete legal system of wine. | O3. Government support (political, educational, technical, financial etc.). | T3. Slowdown of the China’s economy. |
| S4. Current grape planting and wine making regions are widely distributed with diverse industrial structures and clusters; local wine industries have easier access to markets. | W4. Low quality and yield, distinct standards, homogeneity of products. | O4. Good image of wine such as the health benefits of wine and red is a “lucky” color in China. | T4. Sale falls for the “anti-corruption” campaign. |
| S5. Sufficient labor force in China especially in the rural area. | W5. Wine is not the traditional alcohol drink in China. | O5. Dining and gift giving custom of Chinese. | T5. Mistrust of consumers towards the safety and quality of Chinese food products. |
| S6. Advantages of domestic wines such as the price advantage especially for the low-end consumers and the familiar image in local market. | W6. Lack of some international well-known brands. | O6. More interest on wine and wine culture; increasing wine knowledge of Chinese customers. | T6. Negative effects of climate change. |
| W7. Regional uneven development of wine industry. | O7. Development of the wine related industries such as wine tourism, grape picking, wine tasting, exhibition. | T7. Rising cost of raw material, labor force and management. | |
| W8. Non-oriented and irrational investment in wine industry. | O8. E-commerce. | ||
| W9. Lack of highly developed wine clusters. | O9. Positive effects of climate change. | ||
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