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Table 3

Results of linear regression for hypothesis 1.

Résultats de la régression linéaire pour l’hypothèse 1.

Variables B S.E. Stand.B. t p
−7534.02 4425.05 −1.703 0.089
Independent variable Presence of GIs 2471.05 818.31 0.077 3.020 < 0.01
Control variables Customer rating −51.22 48.70 −0.027 −1.052 0.293
Number of customer reviews (log) 8713.08 391.86 0.584 22.235 < 0.001
Product unit price 66.37 25.41 0.067 2.612 < 0.01
Number of certifications 994.26 807.49 0.031 1.231 0.218
Adjusted R2 = 0.343

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